September 22, according to foreign media reports, Acer CEO Lanci Jian Frank (Gianfranco Lanci) said this week five, in different parts of the world, Acer will implement a multi-brand strategy.
Aug. 27, Acer announced the acquisition of 710 million U.S. dollars will be the third largest U.S. PC maker Gateway. Meanwhile, Gateway also said it would exercise in June 2006 was the right of first refusal, shareholder Hui from Gateway Packard Bell holding company acquired all the shares.
This, Lanci said recently, as PC has become a commodity, so the maintenance of multi-brand strategy is feasible. Lanci said: "such as automotive and other commodities markets, successful business operation in different markets with different brands."
Lanci said: "We will maintain the multi-brand strategy, which will be our secret weapon." Lanci also to Hewlett-Packard, for example, said that HP had also wish to abandon the Compaq brand, but after a few years realized that it was impossible.
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